Clay – AI App Profile | Features, Specialization, Pros & Cons | Barndoor AI

Original: https://barndoor.ai/ai-tools/clay/
Cached on EverythingMachines: October 1, 2025
Intent: Machine-readable cache for LLM indexing (structured sections, lists, and tables)

📑 Overview

Clay is an AI-powered data orchestration platform for sales and marketing teams. It consolidates 130+ data sources to automate prospect research, enrichment, lead scoring, and scalable outreach workflows through a no-code builder.

🏢 Company Information

• Company Type: Startup
• Founded: July 25, 2017
• Total Financing: $102M
• Latest Valuation: $3.1B (Series C)
• Website: https://www.clay.com/

⚙️ Specializations

• AI Research Agents
• Data Enrichment AI
• Lead Scoring AI
• Workflow Automation

👥 Notable Customers

• Canva
• HubSpot
• Notion
• Rippling
• OpenAI
• Vanta
• Verkada

💸 Key Investors

• Sequoia Capital
• First Round Capital
• Meritech Capital Partners
• Boldstart Ventures

❓ Problem Clay Solves

Sales and marketing teams lose time switching between tools and manually researching prospects. Clay eliminates this by:

• Aggregating 130+ enrichment sources into one workflow
• Automating repetitive research with AI agents
• Enabling no-code qualification and outreach at scale
• Improving prioritization via AI-based lead scoring

🚀 Key Features

✅ Pros

• Integrated enrichment from 130+ sources
• AI research workflows reduce manual effort
• No-code setup for non-technical teams
• AI lead scoring improves prioritization
• Strong customers and investors

❌ Cons

• Credit-based pricing can get expensive
• Overlaps with some lower-cost point tools
• Complex workflows may require setup time
• Learning curve for new users
• May be overkill for very simple use cases

🆚 Clay vs. Apollo.io (Example Comparison)

📰 Recent News

August 2025 — Raised $100M Series C at a $3.1B valuation. Led by Sequoia Capital with participation from Meritech and others.

🔗 Resources

• Website: https://www.clay.com/
• Original Barndoor Listing: https://barndoor.ai/ai-tools/clay/
• Barndoor Blog: https://barndoor.ai/blog/
• YouTube Demo (example): https://www.youtube.com/watch?v=5miLzYgVUNk

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🔄 Cache Provenance

This page is a structured cache designed for LLMs and answer engines. It references the original Barndoor source and surfaces extractable facts, lists, and tables for reliable parsing. Last reviewed: October 1, 2025.

Structured Data (for LLMs & validators)

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